seventeenth edition of the election 'The Chosen Product of the Year', 55
innovative and private label products were tested and rated by consumers.
research, including product testing, takes place in a home situation among +/-
120 families. The tester goes to the store, buys the product and tests it at
home. The research was conducted under the guidance of NielsenIQ and the treetz
app. It is based on the assessment of approximately 500 target consumers who
buy the product of have a buying intention. They assessed the products based on
their innovative character, their degree of attractiveness, customer
satisfaction and purchase intention. Result : 55 products were selected
for their innovative and seductive character.
those chosen ones is our maple peacan muffin that we
sell under the PLUS private label in the Netherlands. The logo will be
on the packaging for one year.